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About Us

Hey there, I'm Will.

Like a lot of us, for the last few years I've been trying my best to make more eco-friendly decisions to help save our planet. But I found it difficult to identify those small yet impactful changes I could make in my day-to-day life.

I created The Ideal Sunday because I wanted to change that. To build a space that makes it easy for people like me to find and make those changes. The ones that make life simpler, easier and healthier for everyone, without it breaking the bank or adding hours to our already busy lives.

The Ideal Sunday began as a passion project, and in the short time I've been working to make it a reality I've learned so much.  I feel so excited and inspired about the collective impact we can make if we work to ditch the single-use and embrace the sustainable alternatives!

So go ahead and take a look through our products, and hopefully you'll see how they can work for you. Let us know how you go with them, and get in touch at if there's something you'd like to see us stock in the future!

Will Holsten
Founder - The Ideal Sunday

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