Awesome & Eco-friendly

Our Story

Inspired by a walk in the woods one sunny December day, The Ideal Sunday exists as a place for everyone to find quality products that benefit their life, and prioritise our planet.

"I feel so excited and inspired about the impact we can have on our planet by working together."

Hey there, I'm Will.

I want to share the story behind The ideal Sunday.

Like a lot of us, for the last few years I've been trying my best to make more eco-friendly decisions to help save our planet. But I found it difficult to identify those small yet impactful changes I could make in my day-to-day life.

The Ideal Sunday was created with an appreciation of the environment. Together with a walk through the woods on a sunny December afternoon and a couple of glasses of wine with friends, I decided I wanted to create a space that makes it easy for people like me to live more sustainably. Somewhere to find products that make life simpler, easier and healthier for everyone, without it breaking the bank or adding hours to our already busy lives.

It all began as a passion project, and in the short time I've been working to make it a reality I've learned so much. I feel so excited and inspired about the impact we can have on our planet by making these small changes together.

So go ahead and take a look through our range, and hopefully you'll find something that you can incorporate into your daily routine. Let us know how you go with them, and get in touch at if there's something you'd like to see us stock in the future!

Will - The Ideal Sunday

Our Values

Here at The Ideal Sunday, we’re guided by two core values. They shape every decision we make, every product we sell and every interaction we have.

Tree Planting

Since the very beginning, The Ideal Sunday has been dedicated to giving back by striving for a sustainable planet. That's why we plant a tree for every order.

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